MyCast TV – Privacy Notice

Last updated: May 2023

About this Privacy Notice
This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing.

Table of Contents

1. The Basics: Who We Are, Our Role, and Definition

2. Personal Data We Collect, How We Use it, and Why

    2.1 Visitors to Our Website and Social Media Pages

    2.2 Customers

    2.3 Visitors to Customer Assets

3.Marketing Services

4. Sharing the Personal Data We Collect

5. International Transfers

6. Security

7. Your Rights - How to Control Our Use of Your Personal Data

8. Data Retention

9. Cookies and Similar Technologies

10. Third-Party Services

11. Children

12. Changes to the Privacy Notice

1. The Basics

1.1 Who We Are

1.1.1 MyCast TV Ltd. provides a platform for creators to create and distribute content in            connected TV.

1.1.2 If you have questions about our company or your privacy, or want to exercise your rights, you can contact us at hello@my-cast.tv.

1.2 Our Role: Controller and Processor. Certain data protection laws, including the laws in the EU, differentiate between a party that determines why and how personal data is processed (called a "controller") and a party that processes personal data solely on the controller's behalf and according to the controller's instructions (called a "processor"). We are the controller with respect to the processing described in this Privacy Notice.

1.3 Definitions and Recommendations
 

1.3.1 When we refer to "services", we mean services available through our platform.

1.3.2 When we refer to "personal data", we mean information that is defined as personal data under law. This includes information that identifies you directly or indirectly, including unique identifiers like IP addresses or cookie IDs.

1.3.3 When we refer to "you", we mean visitors to our website, any user of our platform, or any visitor to apps or channels that we create for our customers as part of the services we provide to them. A list of the apps we manage that are available through the Google Play store is attached as Appendix A. This list is updated to the date listed therein but is not necessarily fully updated with the current live apps on the store. The list is updated from time to time according to the apps publishing process.
 

1.4 A Note on Legal Bases. Certain jurisdictions only allow the processing of personal data where a legal basis has been established. Under the EU's General Data Protection Regulation ("GDPR"), the possible legal bases include (but are not limited): your consent, the processing is necessary to perform a contract with you, the processing is necessary to fulfill our legal obligations, or a company has a legitimate business interest to process your personal data.

2. Personal Data We Collect, How We Use It, and Why. Below is a description of the types of personal data we collect, how we use it, and the reason why we consider each use lawful. You have no legal obligation to provide us with personal data, but if you don't provide us with certain information, we may not be able to provide you with the associated services.

2.1 . Visitors to Our Website and Social Media Pages.
 

2.1.1 Contact Form Information – When you send us a message through the contact form on our site, we collect any data you provide, such as your name, phone number, email, and the content of your message.

How We Use this Data: To respond to your message.

Legal Basis: We process this personal data based on the performance of a contract with you.

2.1.2 Activity and System Data (Cookies) – When you visit our site, we automatically collect data about your computer or mobile device, including personal data such as your IP address, device ID, browsing history (e.g. the other sites you've visited before ours), and your activity on our site (e.g. what pages you visited, for how long, and what links you clicked on). For more information about the cookies we use and how to adjust your preferences, see the Cookies and Similar Technologies section below.

How We Use this Data: We mainly use this data to generate aggregated analytics data about the use of our site so we can maintain and improve the site and develop new products or services. We also use statistical data to prevent fraud and protect the security of our site. One of the tools we use to collect and analyze this data is "Google Analytics". For more information about how Google collects information and how you can control such use, see: www.google.com/policies/privacy/partners/.

Legal Basis: We process this personal data based on our legitimate interests to develop and improve our products and services, and to prevent fraud.

2.1.3 Visitors to Our Social Media Pages – When you engage with our social media outlets, such as when you post on our Facebook or LinkedIn pages, like our posts, answer surveys, or similar activities, we collect the personal data you provide, such as the content of your post and the information available to us through your profile or account. The social media companies we use may also provide us with aggregate and analytical information about activity relating to us.

How we use this data: We may use this information to engage with you or respond to your posts and comments and to analyze the effectiveness of our social media efforts and to improve how we manage them.

Legal Basis: When we process your personal data to engage with you or respond to your posts and comments and to, we do so on the basis of our legitimate interest to engage with and serve our audiences in an effective manner. When we process your personal data to improve our social media outlets, we do so based on our legitimate interest to improve our services, and develop new ones.
 

2.2 Customers. If you represent a customer using our services, we collect basic contact details about you, including your name, email address, phone number, job title, and the company you represent.

How We Use this Data: We use this information to allow you to access our services and address, prevent fraud, and any issues that arise. We use your contact details to communicate with you about our services.

Legal Basis: When we process your registration data to provide you with our services, we do so to perform a contract with you, in this case our customer agreement. When we process your registration data to maintain our services, including to prevent fraud, protect the security of and/or address issues with our services, we do so on the basis of our legitimate interest to maintain our assets.

 

2.3 Visitors to Customer Assets. Through our services, we manage mobile apps or other channels on behalf of our customers, and we enable third-party publishers to display online advertisements to end users who use or otherwise interact with such channels. In the course of providing the services, we collect the following personal data from such end users: IP address, device ID, user agent, and browsing history (e.g. the sites you visited before visiting the publisher's site).

How We Use this Data: We mainly use this data in order to manage these channels on behalf of our customers and provide video content to users, including providing advertising services through these channels and targeting content toward visitors.

Legal Basis: When we process this data in order to manage channels on behalf of our customers and provide video content to users, we do so based on performance of a contract with such users. When we process this data to display advertising and target content toward users, we do so based on the user's consent. You may withdraw your consent at any time by contacting us or the customer directly. Additional information regarding Marketing Services is provided below.

 

3. Marketing Services. As described above, we may use personal data we collect for advertising and marketing purposes as part of the services we provide to our customers.

3.1 Mobile Ads. Each mobile device is given a unique string of letters and numbers called a "Device ID." Device IDs are retrieved by apps and used to perform various functions, such as to communicate with servers. We use Device IDs to serve you with ads. Device IDs can be used to track which apps were downloaded by the particular device as well as in-app activity on that device. This information, especially when combined with other identifying information, gives us insights into the preferences and interests of the owner of a given device and allows us to serve you with ads that we believe will appeal to you.

3.2 Android Advertising ID. We collect Android's advertising identifier (AAID) from your device for advertising and user analytics only. We do not connect AAIDs to persistent device identifiers for advertising purposes. When we connect AAIDs to other personal data, we do so based on your explicit consent. When we use AAIDs for analytics purposes, we do not connect it with any other personal data. We use AAIDs in accordance with Google Play's Ads Policy.
 

4. Sharing the Personal Data We Collect. We share your personal data as follows:

4.1 Advertisers and Publishers. Data that is collected through our customers' channels as part of our provision of the services may be shared with the relevant publisher or advertisers placing advertisements on such assets. Advertisers and publishers are able to combine the personal data they collect independently with personal data we share with them and are considered separate, independent controllers of such data. For more information about how these parties process your personal data, please contact them directly.

4.2 Service Providers. Below is a list of the types of service providers we use, the service each provides, and the types of data shared with each. All service providers have agreed to confidentiality restrictions and have undertaken to use your personal data solely as we direct.
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